THe New Biz Post 3 - Show You Live!
Okay, it’s time to get this show on the road. Today, I’m going to be showing you live the first step I will be taking in building my new business. In the last two posts I’ve made, we’ve covered…
1. Why I’m starting with a blog and why you should too.
2. What to do if you have no money to get started.
3. What you really need to know to get started with your own business online.
4. Why you need to be building a list.
If you missed those posts you can see them at:
imtruth.com/im-truth-newsletter/the-new-biz-post-1
imtruth.com/im-truth-newsletter/the-new-biz-post-2
So today, I’m going to show you how I install a blog, get it looking the way I want it too, and how I know what to blog on.
Now before we get into the videos let me reiterate why I suggest starting with a blog…
1. The purpose of your blog is to show that you are an authority in your niche. You know what you’re talking about, and you can help people with the information you provide. The best resource in the whole world for becoming an expert in your niche or any niche you choose is “How To Become An Expert In Your Niche In 30 Days Or Less” at www.ThisKicksButt.com/30DayExpert
I have this ebook printed out in a binder because I read it so much. Yep, it’s that incredible.
By blogging you’ll learn how to teach to sell, and that’s how you get people to buy your products or products you are promoting as an affiliate.
2. Blogs are great for SEO (search engine optimization) purposes. You can link to other websites you are promoting with specific keywords. This is known as backlinking and the more backlinks your sites that you are promoting have the more power they have in the search engines.
The content on your blog is search engine food, and the more you post the more they will eat up. Think of every post you make as a sales agent for you. The more sales agents you have out there the more sales you can make.
Blogs also allow you to use several web 2.0 tactics like social bookmarking, rss submissions, and a ton more great tactics. We’ll be talking a lot more about web 2.0 so hold tight on that thought.
3. By having a blog you can basically make it into a central head quarters for your business. The job of www.TomeyBingMarketing.com will be like an education brochure of everything I have. My products and services, my affiliate program, and more.
That’s just three reasons and there are a ton more, but these are the most important things to me in promoting my new biz.
Now before we can do anything we’ve got to install our blog. The videos below will show me in detail installing my blog, and getting it looking and doing exactly what I want.
www.tomeymarketing.com/videos/v1installblog1/
www.tomeymarketing.com/videos/v1installblog2/
Resources Used In These Videos:
www.ThisKicksButt.com/HostGator
www.ThisKicksButt.com/KickButtThemes
Now, I need to start adding content to my site. Remember I want to establish myself as an authority and promote my other sites. So I’ve got to do some keyword research to see what people are searching for. This will tell me exactly what to blog about to get people to my sites.
The videos below will explain keyword research, and how I keep up with what keywords to blog on and when.
www.tomeymarketing.com/videos/v2keywords1/
Resources Used In These Videos:
Great, I’ve got a blog all setup, have my keywords, and now it’s time to create content. Now not all of us are born writers. I am, but I also have limited time. So I can either write the content myself, or I can outsource it.
If you want to write the content yourself, then I highly recommend that you get Andrew Hansen’s “Article Speedwiritng Course” at www.ThisKicksButt.com/ArticleSpeedWriting
Blog posts are essentially articles, so this course can really help you out. Now if you don’t have time you can always outsource the content creation for your blog. You can go to Google and search for “article writers” or just head over to any freelance site like www.Guru.com and you can find people to create keyword specific blog posts for you.
In the following video I’ll show you how I’m going to outsource my first 10 blog posts using the keywords I found in the Keyword Research Video above…
www.tomeymarketing.com/videos/v3outsourcearticles1/
Resources Used In These Videos:
www.Guru.com
www.Freelance.com
Okay, we got tons accomplished here. You need to take what you’ve learned here and get started on your own blog. No matter if you have anything to promote right now or not. You need to get your own blog and start doing SOMETHING! I suggest either getting a YOURNAME.com or YOURBUSINESSNAME.com and starting your blog, but whatever you choose, get started today!
Okay, that’s it for today. In the next post I will be updating you on what I’ve done to my blog, and adding my first products to my new business. I will be showing you how I created the products, what purpose they will serve in my business, and how you can be doing the same thing!
See you soon!
Liz Tomey
www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com
Posted on September 4th, 2008 by Liz Tomey
Filed under: IM News
Jeepers Liz.
You are a bundle of PURE energy!!
I am about to open my own IM blog after some years hidden in niches, so will be following you closely.
I will probably refer folks to your blog to watch the magic.
Best wishes
Jonathan Gunson
PS. Folllowing you on Twitter so better get tweeting!
http://www.Twitter.com/jonathan_gunson
Hey Liz,
This is a great set of videos. I always look forward to your teaching and I think you have hit the nail on the head with this one. Please keep it up. I look forward to getting your emails. They are always informative.
Welcome Back,
Andre
P.S. I like the new business model. Take me along with you.
Please let me know when you will be loading Biz Post
Number 4. Thank you,
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