Last week I opened my one-on-one coaching at www.MarketingForREALPeople.com and got to talk to my first coaching client today…

Side Note: I have had 11 people sign up so far. That means I only have 9 spaces left. If you want to be part of this, you need to get in now. There is a monthly charge, but you don’t have to use me month after month. There is no commitment. I’ve added a “Try Me Before You Buy Me” option at the bottom of the page now, and also some other payment options. www.MarketingForREALPeople.com

I’ve taken what we’ve talked about, and created a great case study for you to learn from!

Devon’ Back Story

Devon is no newbie. She’s had some success selling on eBay in the “good ole days” (back when you could sell digital products on eBay), and currently has three niche sites. One of which is making her about $2000 a month.

Devon is looking to increase her income to the $5000 a month level and that’s what she’s hired me to help her with.

She wants to generate money in different ways from different sites. She however wants to do it without creating her own products and services. That leaves here with making money from Adsense like options, or affiliate marketing.

So today we got on the phone and went over her three niche sites.

Now I can’t give away her niches, so we will call them Niche A, Niche B, and Niche C.

Niche A is the site that is making her about $2000 a month. She’s using Adsense and InfoLinks.com (which is an In Text Advertising Service).

Niche B is a site that’s not doing much now. It just needs some traffic so we can see how much income it can make. She will also be using Adsense and InfoLinks.com

Niche C was a real chore. Now I can tell you that this is a site in the dog niche. She had several different things going on with this site.

She was trying to build a list
Trying to earn money from Adsense
Trying to earn money as an affiliate
Trying to earn money selling resell rights products related to this niche.
Trying to money via her own products related this this niche.

I went over everything she had and took “inventory”.

Having everything on this site was accompishing nothing. When you create a niche focused site, it should focus on one thing. Be it….

Creating an income with Adsense
Creating an income with Affiliate products
Creating an income via building a list and marketing to that list.

With Devon’s site, she didn’t have a great domain name. For all that she wanted it was too niche. So, we have decided to get a broader niche domain name, rebuild the site on it, and use the site to do nothing but build a list in this niche.

She will be using Aweber to build this list and loading that list’s autoresponder with messages selling affiliate products, her resell rights products, and her own products for that niche.

This is just one example of how you can successfully use a content site in marketing what you want to sell.

Devon now has a clear plan, and once we work together she will be well on her way to her $5000 a month income goal.

I hope you’ve learned a lot from what I’ve covered here.

Devon’s long term plan is to use me this month to get her sites in order, and get a traffic plan to create on going traffic to her sites. She’ll then take a month off from coaching with me, and then the following month come back to reevaluate what she has going, and add more income streams at that time.

She’s working smart by getting her already up and going sites making money/more money, and then will add income streams as she needs to.

Devon is an “Unrestricted Line” coaching client. If you need help getting up and running, or revamping your business, visit www.MarketingForREALPeople.com and see how I can help you!

Leave your comments below and let me know what you think of this case study…

To your success!

Liz Tomey

www.TomeyBingMarketing.com
Support: www.LizLive.com

www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com

Posted on October 8th, 2008 by Liz Tomey
Filed under: Coaching Casestudies | No Comments »

I’ve written this post to show you how a marketing coach can help you save time, save money, and get you to making money quickly.

A few years ago a gentleman came to me in total frustration. He had bought every marketing product under the sun and was still not making any money.

As soon as I heard the words come out of his mouth… “Liz, I’ve bought everything, but I’m not making money”. I basically knew what his problem was.

He had bought so much stuff, but wasn’t doing anything with it. He had information overload in the worst way.

So I got on the phone with him and asked him a few questions…

What are your hobbies?
What do people say you’re good at?
What are your favorite things to do?

Basically he said he had no hobbies, and never did anything. All he wanted to do was make money online to be able to quit his job and travel.

Well it turns out, one of his hobbies was traveling, his favorite thing to do was travel, and people loved the pictures he took when he traveled.

If you don’t see where this is going yet, just wait.

With that one statement, I had an entire plan created in my head for this man.

I told him he needed to start a blog. Blog about all of his travels and post all his pictures on it. For a few weeks he did this, and absolutely loved it. He had placed some Adsense ads on his blog as I had told him to do, and had started making a few bucks a day.

Not enough to get him to the quitting his job level, but he actually made his first money online ever, and he had been trying for over 4 years.

So after I taught him blogging, the correct way to do it, and had him making money, we talked about creating products for the travel niche. He wanted no part of that. At the time anyway…

So I talked him into promoting products as an affiliate he agreed, and we went to work creating an affiliate marketing plan for him.

He built (I should say paid to have built) 5 additional websites promoting 5 different products. These were simple squeeze pages, that got people to give up their name and email address in return for a free offer. They were hooked to an autoresponders that had promotional email messages and content promoting different affiliate products

He took the Adsense ads off his blog and replaced them with ads for his squeeze pages. Almost instantly instead of getting money for Adsense clicks, he started getting subscribers to his optin pages which turned into affiliate sales.

He was now making more money than with Adsense…

Next we created an advertising plan for the 5 squeeze pages.

He stuck to this plan and worked on it each day for a few hours.

Within 2 months this man was making double what he had with his job. 4 months later he quit his job.

He now travels, blogs about those travels, and makes an awesome income as an affiliate marketer.

He pays me $497 a month religiously because of the success he has had with me, and we still talk 4-6 times a month.

Over the last several months, we have been talking about product creation. Now at first he was dead set against it because he hates to write, and has no other skills to create any other type of products.

I’ve now taught him about outsourcing product creation, and his first product is due out in November of 2008. It’s a product all about getting paid to travel.

So basically, this guy went from buying everything, and not making money to living the lifestyle he wants and making even more money.

That’s what a coach can do for you.

If you’re willing to listen, do what you’re told, and learn, then a coach can save you a ton of money and at the same time get you to the money making level you want to be at.

If you’re looking for one-on-one Internet marketing coaching, I have just opened up a coaching program at www.MarketingForREALPeople.com

If you’re serious about success, sign up, and let me help you get started today!

To your success!

Liz Tomey

www.TomeyMarketing.com
Support: www.LizLive.com

www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com

P.S. I know many of you will ask for this guys websites. He’s asked me to not reveal his real name or websites. He does everything under a pen name, but when his product comes out in November, I will be promoting it, so watch for that….

Posted on October 5th, 2008 by Liz Tomey
Filed under: Coaching Casestudies | 2 Comments »

Okay, since the last time we’ve talked, I’ve done some serious work to the blog at www.TomeyBingMarketing.com

Before I dive in on what, please make sure you have read all the blog posts in this series.

You can see them at…

imtruth.com/im-truth-newsletter/the-new-biz-post-1
imtruth.com/im-truth-newsletter/the-new-biz-post-2
imtruth.com/im-truth-newsletter/the-new-biz-post-3-show-you-live

Okay, let’s get started…

In the following video, I’ll show you what I’ve updated on my blog, and what I’m doing on the blog.

Okay, so let’s talk about the products that I’ve added. The first one is www.5DayCashMachine.com and the second one is www.MyVideoCashMachines.com

In the following video, I’ll tell you about both of them, how I created them, and why I have put them in my process.

Okay, so now you know the why’s of what I’ve done thus far.

I want to now talk about “affiliate hubs”. I’m going to give you a tour of mine, and then detail what it’s purpose is. Check out this video….

Okay, so let’s do a little recap of all 4 posts I’ve done detailing how I’m building the new biz…

I’ve started by creating a new blog that is going to act as the “headquarters” for my entire business. I highly recommend that everyone does this. Either get a YourCompany.com or YourName.com domain name, and get your blog setup.

I’ve gone into great detail here, about what I’m using my blog for, and why it’s important to have one.

In the second post I did, we talked about what what you need to know to get started building your own business.

I did this post because there seems to be a lot of mis-information out there about what you actually need to know, do, and buy. If you haven’t read that second post yet, it’s very important.

In the third post, I did a lot of videos to help you with implementing your own blog, so be sure to watch those.

And now the fourth post which you just read, I’ve started really bringing things full circle.

I have created my “headquarters” blog, added some products to my business, and created an affiliate hub.

You know all the why’s to everything, so I suggest, you sit down and create a plan for yourself to start building your own biz.

You need a blog
You need products
You need an affiliate program

Remember, just take deep breaths and one step at a time. There is a lot of upfront work, but when this is all laid out and done, you can enjoy working a few hours a day. Seriously…

We’ve still got a long way to go, and I will be adding much more to the “Biz Building Posts”, so stay tuned…

To your success!

Liz Tomey

www.TomeyMarketing.com
Support: www.LizLive.com

www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com

Posted on October 5th, 2008 by Liz Tomey
Filed under: Easy Marketing How To's | 2 Comments »

First let me explain each of these tactics and then I’ll give you a step by step for each of them so you can do the same thing…

New PLR Tactic #1 - I’ve been taking niche PLR products that I have, having new graphics done for them, and putting them on their own domain name as a real product for sale. I don’t sell them though. I sell the entire site. It takes me about 1-2 hours to put together, and I’ve made over $700 just from doing this on ONE site!

New PLR Tactic #2 - Many PLR products come with a squeeze page, an email series, and some articles. I again have new graphics made, load up the squeeze page on it’s own domain name and load in the email series to my autoresponder. Throughout the email series though I find affiliate products to promote. I also take the articles and load them into my autoresponder with affiliate links in them. I then promote my squeeze page (with article marketing and ezine advertising) and make money from affiliate sales. I LOVE this tactic.

Something else I will be trying is actually selling the squeeze pages with the autoresponder loaded. All I’ll have to do is change the affiliate ID’s to the person who buys it and all they have to do is advertise. I’ll let you know how that works out.

New PLR Tactic #3 - Membership sites. I’ve been creating membership sites in small niches. Like I have one on landscaping. I charge $6.95 a month for the membership and have 63 members. That’s $437.85 I make a month and all I did was advertise in two ezines that cost me a whopping total of $19 for both. The only upkeep on the site is adding information (from my PLR products) about landscaping.

Now here’s a question I know I’ll get: Liz, What if I start a membership site and run out of PLR content? It’s happened to me, and this is what I did. I had 10 articles written ($50) and recorded me reading each of them. Put them in the membership sites as 10 new audios about landscaping. All I’m out is $50. You can also have articles written and turn it into a report or ebook. I’ve only run out of PLR content on one membership site I have and it’s about pit bulls. I knew I’d eventually run out of content for it, so now I spend $50 a month and have the content created. I have 144 members at that site that pay $12.95 a month for their membership so $50 a month is nothing.

New PLR Tactic #4 - Content for content sites. Lately I’ve been taking ebooks that I have PLR too, and breaking them down into blog posts. I’ll create a blog on the topic, and then just break the ebook down into several blog post. I use a blog poster to post the content about 2-3 times a week and I have a blog running on autopilot.

I have monetized these blogs with both Adsense, affiliate programs, selling advertising and links from then, and just by selling them.

Okay, now let’s take each of these topics and go step-by-step with them….

First and foremost I recommend that you get a membership to Vince Tan’s Ready Ebooks because you get A LOT of niche content each month and a ton of training on how to use it. You can get your membership by going to tomeymarketing.com/recommends/readyebooks

Once you have PLR content, pick a plan below and get started!

New PLR Tactic #1 Step-By-Step Plan -

1. Pick a PLR Product
2. Have new graphics made for your product. (Will cost you between $50-$150)
3. Setup the sales page and download page for your product.
4. Sell the site.

Tip: You can sell your sites on Ebay, and several webmaster forums. Just search for places to sell your site and you’ll find plenty. Of course I can’t give away my secret resources. Can’t have you guys competing with me, right?

Tip: I do video tours of my sites. I use camtasia and show everyone the site, the process of how it works, and how they’ll make money. This makes my sites sell FAST.

New PLR Tactic #2 Step-By-Step Plan -

1. Pick a PLR product.
2. Have new graphics made for your squeeze page.
3. Set your squeeze page up.
4. Find affiliate products to promote within the ecourse and the articles you get.
5. Load them into your autoresponder.
6. Promote site or sell it.

New PLR Tactic #3 Step-By-Step Plan -

1. Pick a niche that you have a lot of PLR products for.
2. Setup a membership site. (I recommend LFM)
3. Add content to your membership site.
4. Have a sales letter created selling your membership site.
5. Advertise your membership site.
6. Add content monthly to your membership site.

Tip: Remember if you run out of content you can always have more content created. Just use the freelance sites like Elance.com Guru.com and the like.

Tip: Have an affiliate program. This will allow others to promote your site for you and make you money.

New PLR Tactic #4 Step-By-Step Plan -

1. Pick a PLR product.
2. Break it down into small blog posts. (300-400 word posts are sufficent.)
3. Setup your blog.
4. Get a blog autoposter like RSS to Blog and have it post to your blog 2-3 times a week.
5. Decide how to monetize your site. (Adsense, affiliate programs, selling advertising from them, or selling the entire blog.)

Okay, now you know even more of my secrets. There’s a lot of information here and using any one of these plans, a few, or all is really going to make you a nice income!

Okay, that’s it for today!

To your success!

Liz Tomey

www.TomeyMarketing.com
Support: www.LizLive.com

www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com

Posted on September 26th, 2008 by Liz Tomey
Filed under: Easy Marketing How To's | 4 Comments »

Today, I want to talk about something we have gone over but not in enough detail.

What’s that?

The basics. The stuff that you absolutely have to know to run your business.

I’m talking about from A-Z like…

Knowing the ways to make-money online and picking one of them.
Knowing how to plan out your business.
Knowing the technical stuff like using autoresponders, building simple sites, and the like.

From the information I’ve got from many of you, you’re running around clueless.

So I’m thinking the first workshop will explain….

1. The three main ways to make money online.
2. How to pick one and plan it out. (If you fail to plan you plan to fail!)
3. Picking domain names (Yes you will always need more than one, and you will use them for different things.)
4. How to do keyword research
5. How to build a squeeze page.
6. How to build a minisite.
7. How to build a content site.
8. How to install a blog and what to use it for.
9. How to use an autoresponder
10. How to keep focused on your plan.

From there I will then branch out with more advanced stuff, but I think these are the basics. I bet 97% of you don’t know these 10 things, and I see them as the top 10 things you must know to setup a business.

Of course as I said there are many other things, but these are the first 10 things you must know.

So before I go forward with putting a bunch of time in this, I’d like to ask you what you think, and if I should add anything to this. Or is there anything else you would like to learn?

I just bought LizTomeyWorkshops.com (nothing there yet), so if you want me to carry out this idea, and really learn, then leave any comments you have here on the blog!

Okay, that’s it for today!

To your success!

Liz Tomey

www.TomeyMarketing.com
Support: www.LizLive.com

www.LessonsWithLiz.com
www.TrainYourAffiliates.com
www.MyAdsenseHelper.com
www.GivingItAll.com
www.WeCreateYourBusiness.com
www.MyOriginalEProducts.com
www.MyFreeMemberships.com

Posted on September 17th, 2008 by Liz Tomey
Filed under: IM News | 19 Comments »