I’m Using Mass Control, Are You?
In Mass Control, there are four primary components you use.
They are:
Interest and Desire
Bonding
Proof
Samples
My niche is the Internet marketing niche, and I always thought I was doing a pretty good job of “dominating it”. I’m in several products, I’ve given several testimonials, I’ve got products all over the place, I’ve got videos all over the plan.
I thought this would take care of the whole “Interest and Desire” part of things…
Boy was I wrong!
It’s time for me to step it up a notch and really grab this niche by the throat…
To create “Interest and Desire”, I’m going to be doing the following…
1. Putting out at the very least one report a month about a topic that people will be able to brand and distribute anyway they would like. No optin, or any of my affiliate links… People will be able to brand the reports, give them away (or sell them), and make money anytime someone purchases through their affiliate links.
People love this kind of stuff and it will give me great exposure. Of course I’ll be putting a link to one of my sites in it, and some of the affiliate links will be for my own products, but the real benefit will be to those who pass them out (they make money and make people happy by giving free content) and the people reading them will be getting an education on the topic.
That’s called a WIN-WIN-WIN situation…
The distributor Wins… The reader Wins… I win…
When you have all three as winners, you have a VERY good thing!
2. I’ll also be doing 2-3 videos each month that again, people can brand and give away.
There’s that WIN-WIN-WIN situation again…
I’ll also be using Traffic Geyser to get my videos out to the masses!
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Side Note: If you haven’t seen Traffic Geyser yet, here are some awesome videos about it, and how you can use simple videos to drive loads of traffic.
tomeymarketing.com/recommends/TrafficGV1
tomeymarketing.com/recommends/TrafficGV2
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3. I will be putting out a ton of my own master resell rights products. These are great for branding me, driving traffic, and making me affiliate commissions. The branding is what I really want though…
Now the next part of Mass Control is Bonding….
In my opinion, “Interest and Desire” and “Bonding” need to go hand in hand…
To bond more with my readers, and the readers of my partners, I will be doing more free teleseminars, webinars, being part of more products, doing more interviews, and many other things…
Now let’s take a look at my list of things here…
Creating brandable reports
Creating brandable videos
Creating master resell rights products
Doing teleseminars
Doing webinars
Doing interviews
Now take a look at my list…
What on this list can you see yourself NEVER doing or NEVER learning to do?
If you said more than one or two things, you need to back up and punt.
The correct answer would have been….
Liz, I can do (or learn to do) any of these things…
That’s really the case here.
You can use Mass Control to create “Interest and Desire” in you and/or your business so you can dominate your niche, and you can use the second component which is “Bonding” to really grab a hold of people in your niche and bond with them.
First you’ve got to get their attention, then they have to feel some sort of a bond or likeness with you…
Then and only then are you truly on the right track…
So take a look at what I’m doing, see if you can replicate (not copy) my tactics and really take hold of your niche!
I’d love to hear your feedback on what I’ve covered here, so please leave your comments and questions below…
Liz
Posted on February 2nd, 2008 by Liz Tomey
Filed under: Super Jedi Marketing Tips
[…] done an entire post over at imtruth.com/im-truth-newsletter/im-using-mass-control-are-you on how I’m using one tiny part of Mass Control and how you can too. Read that post because […]
Liz,
This is the first time I’ve seen an internet marketing coach say - “Watch what I do and do what I do…” — That takes a certain type of integrity that most internet marketing guru’s seem to be devoid of. It’s always about “building the interest”… they spend so much time hyping up the next thing that they put out that you don’t get enough out of them. Then, their testimonials are all from their “circle of friends” who sit around and praise one another’s works to lure the unsuspecting victim into the web.
I could go on an on, but I’m sure you (and most of your readers) have been suckered by most of these types of things before. I’m just really, REALLY, glad to see that you’re delivering an honest lesson. There will always be people who will need follow-up coaching, or more specific guidance on how to do a certain task — as such, there will always remain products and services to sell. And you don’t seem to have the “milk ‘em dry” mentality so many of the others out there posess.
I’m thrilled to have met you, and glad that there are, indeed, people like you out there. Thanks for being you.
HI Liz,
I started to watch your 7 videos on Traffic Geyser but the links above all point to the same video. I just thought you might want to know.
Later,
Jeff Sargent
Hey Liz,
I love what you have covered up there on Mass Control.
Keep it coming. Please!!!
Boy, is this one course I wish I could get. I have drooled over it for weeks. I have watched every one of the videos over and over and it definitely pulls you into it.
It is very powerful!!
Most of the time things don’t have that effect on me. Usually, I can take em or leave em no matter how slick the copy is.
But with this Mass Control, it’s different. I haven’t figured out exactly how yet.(It isn’t the copy) There is just something about it that grabs your attention and keeps it.
I would give my right arm to get it and your bonuses that go with it.
Your bonuses really make it complete.
Man, have you seen some of the bonuses out there??
People are going nuts!!
I am talking people that don’t usually get into this stuff.
That’s what I mean about Mass Control. It seems to be getting everyone’s attention and it is just amazing to sit back and watch how POWERFUL it is!!!
I have never seen anything like it since I’ve been online.
I am so glad that you are giving us some of the high points in it. Cause I will not be able to get it this time and Frank does not sound like there will be a next time.
But you never know. He may.
Next time I will be ready for it and be able to afford it, cuz I have a couple of Awesome coaches;-) You are of course one of them. And what you are teaching is great.
So, if I work real hard, I figure I will be able to get MC next time around.(If there is a next time)
In the mean time, I hope you keep up the
killer blog posts and keep giving us a few pointers in the MC direction.
Thanks,
Tammy M.
P.S. I could not believe the picture of Frank on your
bonus page. He does not even look like the same person as before. He has that surfer dude look now:-)
Liz, this is GREAT NEWS for the IM community. Having more of your insights more readily available for all of us to share with our subscribers truly is, as you said WIN-WIN-WIN.
Just wanted to commend you for your decision to do this and thank you in advance for what I know will result in increased knowledge in our community.
This is much like boats in the ocean. When the water level rises, all the boats rise. Even those of us who may just be “a little dinghy.”
P.S. It was great to meet you in Vegas at the Masters Seminar.
Hi, Liz
The above Traffic Geyser videos are all the same.
The first video plays on each of the links.
Is the links wrong?
Thanks,
John
Liz hello!
What a timely post and as usual a wealth of information simply given away for free. Not just any information either. This is can-do, actionable advice for today and each item you suggest carries a high-power punch and massive potential for every aspect that should be in every business marketing plan!
And because you are sharing your own exact plan, you will walk the walk all the way to the bank with us. You have no reason to hide because, unlike many marketers, you give away real quality advice.
Best part of your post today is that you have given us traffic tactics that will also generate income all along the way. Not a little income but full-on product sales and the opportunity to collect commissions on some of the hottest affiliate products that we can incorporate. And that’s not even the real best part!
By employing your tactics on a regular basis, newbie and veteran marketers alike may happily take a short break from the drudgery and time consuming bore of placing article after article with directory and forum to no end! Now that’s a benefit!
I know, I know you are already scolding. We will happily take up article marketing and placement again, AFTER this much deserved break from any mention of writing articles and with the regenerated interest in our chosen niche ignited by the refreshing journey with you and your Mass Control marketing tactics you so freely shared!
Thanks Liz! As always, you’re the best.
Thank you all so much for your input. Nice to know you guys are eating this information up.
Also… Sorry about the videos.. I thought they were all different… I have updated them.
Liz
Thanks for this post, Liz. As ever, you give great information! Mass Control is way out of my budget, so I appreciate this peek at the core of it.
You’ve also motivated me once again to get out of a slump and get to the doing of building my business.
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[…] imtruth.com/im-truth-newsletter/im-using-mass-control-are-you 2. imtruth.com/im-truth-newsletter/super-ninja-report-trick 3. […]
Dear Liz,
As always, I love the info above. However, the
one thing missing that I am desperately looking
for, is your coaching. Specifically the course related
to traffic. I was unable to take the
course when you offered it before, but would
love to see it offered again. I sincerely, hope that
you haven’t given up on this part of your business.
Hi Sylvia,
Thanks so much for your comments…
WebsiteTrafficTraining.com will be ready to go in April. It has all the coaching I did in it plus a ton more.
Look for that to come out…
Liz