I’m Using Mass Control, Are You?
In Mass Control, there are four primary components you use.
They are:
Interest and Desire
Bonding
Proof
Samples
My niche is the Internet marketing niche, and I always thought I was doing a pretty good job of “dominating it”. I’m in several products, I’ve given several testimonials, I’ve got products all over the place, I’ve got videos all over the plan.
I thought this would take care of the whole “Interest and Desire” part of things…
Boy was I wrong!
It’s time for me to step it up a notch and really grab this niche by the throat…
To create “Interest and Desire”, I’m going to be doing the following…
1. Putting out at the very least one report a month about a topic that people will be able to brand and distribute anyway they would like. No optin, or any of my affiliate links… People will be able to brand the reports, give them away (or sell them), and make money anytime someone purchases through their affiliate links.
People love this kind of stuff and it will give me great exposure. Of course I’ll be putting a link to one of my sites in it, and some of the affiliate links will be for my own products, but the real benefit will be to those who pass them out (they make money and make people happy by giving free content) and the people reading them will be getting an education on the topic.
That’s called a WIN-WIN-WIN situation…
The distributor Wins… The reader Wins… I win…
When you have all three as winners, you have a VERY good thing!
2. I’ll also be doing 2-3 videos each month that again, people can brand and give away.
There’s that WIN-WIN-WIN situation again…
I’ll also be using Traffic Geyser to get my videos out to the masses!
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Side Note: If you haven’t seen Traffic Geyser yet, here are some awesome videos about it, and how you can use simple videos to drive loads of traffic.
tomeymarketing.com/recommends/TrafficGV1
tomeymarketing.com/recommends/TrafficGV2
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3. I will be putting out a ton of my own master resell rights products. These are great for branding me, driving traffic, and making me affiliate commissions. The branding is what I really want though…
Now the next part of Mass Control is Bonding….
In my opinion, “Interest and Desire” and “Bonding” need to go hand in hand…
To bond more with my readers, and the readers of my partners, I will be doing more free teleseminars, webinars, being part of more products, doing more interviews, and many other things…
Now let’s take a look at my list of things here…
Creating brandable reports
Creating brandable videos
Creating master resell rights products
Doing teleseminars
Doing webinars
Doing interviews
Now take a look at my list…
What on this list can you see yourself NEVER doing or NEVER learning to do?
If you said more than one or two things, you need to back up and punt.
The correct answer would have been….
Liz, I can do (or learn to do) any of these things…
That’s really the case here.
You can use Mass Control to create “Interest and Desire” in you and/or your business so you can dominate your niche, and you can use the second component which is “Bonding” to really grab a hold of people in your niche and bond with them.
First you’ve got to get their attention, then they have to feel some sort of a bond or likeness with you…
Then and only then are you truly on the right track…
So take a look at what I’m doing, see if you can replicate (not copy) my tactics and really take hold of your niche!
I’d love to hear your feedback on what I’ve covered here, so please leave your comments and questions below…
Liz
Posted on February 2nd, 2008 by Liz Tomey
Filed under: Super Jedi Marketing Tips | 13 Comments »

